O “domínio” coreano: a indústria musical coreana e o fenômeno do K-POP

Abstract

Over the past decade, Korean pop music, popularly known as K-pop, has dominated the global music industry, generating billions for the South Korean economy. In the wake of this success, South Korea has also become an exporter of other entertainment products (such as K-dramas, for example), fashion, food and has become one of the most sought-after Asian destinations by tourists. The Korean wave — Hallyu Wave — spread across the world, even opening space for other Asian countries to surf the interest of Western consumers. From this, we are interested in understanding how K-pop emerged in South Korea at the turn of the millennium; how it grew into a new industry focused not only on music, but also on the formation and launch of artists, the Idols.