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O marketing estratégico em organizações competitivas
(Universidade Federal de Santa Maria, 2007-09-04)
The proposal of the present work is developed under the perspective of a study
about strategic marketing in competitive organizations, with the objective of allowing
the companies to lead their efforts so that they can ...
Estratégias competitivas no mercado do arroz o caso COTRISEL
(Universidade Federal de Santa Maria, 2007-07-20)
In this article, one aims to present the importance of the introduction of strategic
planning in an organization as a way of collaborating to the optimization of its results.
Therefone, one resorted to a descriptive ...
Como atrair e reter os melhores profissionais nas organizações
(Universidade Federal de Santa Maria, 2007-07)
There is not a rule manual neither a “magic formula” in order that an enterprise can be competitive as
well as reach the success and the market sustainability. But one thing seems to be obvious; the
enterprises more and ...