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Notoriedade no futebol brasileiro: o caso Neymar nos jogos olímpicos de Londres 2012, sobre ótica da plataforma virtual globoesporte.com
(Universidade Federal de Santa Maria, 2013-08)
This study aims to identify the relationship between the reputation of leading actor and renowned Brazilian soccer team, as well as the features touted by the media to Brazilian football idol and even the possible implications ...