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Reforma do ensino médio: uma análise da comunicação governamental e midiática nos sites do MEC e portal R7
(2017-12-12)
This research seeks to analyze and compare the government communication in relation to the media communication, through the speeches and strategies designed about the governmental proposal for education reform, in the ...
Enquadramentos propostos no Facebook: as notícias mais compartilhadas acerca do governo Dilma Rousseff antes do processo de impeachment
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims to analyze the frameworks operated in the news dealing with the government crisis Dilma Rousseff. The ten most shared news on facebook were analyzed on the subject, from March to June 2016. Taking into account ...
Gerenciamento, monitoramento e vigilância dos fluxos de informação no ambiente prisional
(Universidade Federal de Santa Maria, 2016-12-15)
This study aims to explain three aspects: communication within the Superintendency of Penitentiary Services of Rio Grande do Sul; the way the press office of the organization works with its audience; and how the flow of ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural
(Universidade Federal de Santa Maria, 2016-12-15)
This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment ...
Gestão de eventos: eficiência, eficácia e efetividade no planejamento e na prestação de contas
(2016-12-15)
Increasingly, the event management takes the role of protagonist with the society. Aware of the advances of the event market in the last years, we notice the increasing importance of this sector within governments and ...
Comunicação governamental: as estratégias do discurso político dispostas no site do Palácio do Planalto referente à PEC 241/55
(2017-12-12)
Being one of the slopes of the Public Communication, the Government Communication acts in the communicative action between the government and the society, accounting, monitoring the public opinion and articulating strategic ...
Enquadramentos midiáticos da nomeação para ministro de Luiz Inácio Lula da Silva nas revistas Veja e Carta Capital
(Universidade Federal de Santa Maria, 2016-12-16)
The purpose of this paper is to analyze the frames analysis proposed by the magazines Veja and Carta Capital upon the Civil House‟s chief minister nomination of Luiz Inácio Lula da Silva (Lula), occurred in March of 2016. ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
“Amor & Sexo”: um espaço no audiovisual para as representações minoritárias LGBTQI+
(2017-12-12)
The present term paper is intended to discuss LGBTQI+ public representation on “Amor & Sexo”, wich is one of the most popular TV shows in Brazil’s open television network. By studying Audiovisual Shows and Social Minorities, ...