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A legitimação da UFSM diante da pandemia da Covid-19: análise da comunicação institucional da universidade a partir do portal www.ufsm.br/coronavirus
(Universidade Federal de Santa Maria, 2021-02-11)
This work has as its theme the legitimation of institutions through communication. Its thematic is
delimited by university communication in a mediatized and political scenario, enhanced by the
Covid-19 pandemic, which ...
Planejamento de Relações Públicas com a imprensa nas redes sociais: o caso da UFSM Futsal
(Universidade Federal de Santa Maria, 2019)
In this experimental project, we show some functions of the Public Relations area, more specifically an example of communication advisory at Futsal UFSM, team of this University. As a working methodology, qualitative methods ...
Dossiê sobre a organização de um audiovisual da disciplina de assessoria de relações públicas FACOS/UFSM
(Universidade Federal de Santa Maria, 2017-12-12)
This paper aims reflect on the role and the importance of the Public Relations Consultancy, from an audiovisual in an institutional perspective. In order to achieve this the trajectory of the subject was analyzed, participant ...