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Fundação Eny: um estudo de caso sobre as estratégias comunicacionais
(Universidade Federal de Santa Maria, 2015-12-11)
This monograph seeks to understand how the Eny Foundation, a company located in Santa Maria, Rio Grande do Sul, triggers entrepreneurship and innovation in communications. The work is constituted by a case study , used as ...
Relações públicas na internet: a prática do monitoramento digital
(Universidade Federal de Santa Maria, 2014-12-09)
New digital technologies have enabled an expansion of Digital Communication as labor market demand for Public Relations, primarily through marketing and practice of digital monitoring agencies. The work aims to relate the ...
Assessoria de comunicação: noções conceituais, estrutura e proposta de matriz de análise e implementação
(Universidade Federal de Santa Maria, 2014-12-11)
The following study has the theme Communications Office. The theme delimitation is about how the Communications Office are concepted and what are its level‟s structure and functions, presented in this area‟s studies. The ...
Públicos em relações públicas: desenvolvimento de uma ferramenta para caracterização de grupos de interesse
(Universidade Federal de Santa Maria, 2019-12-02)
The theme of this monograph is the study of publics in Public Relations, with delimitation in the development of a tool for publics characterization. As a problem, we bring this gap to de area. The general objective is to ...
Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas
(Universidade Federal de Santa Maria, 2019)
This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in ...
Influenciadores digitais como estratégia de comunicação em relações públicas: o caso da TBMAKE no Instagram
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of digital influencers as a communication strategy in public relations, and seeks to answer the following problem: how can digital influencers be used by brands as a communication strategy in ...
Campanhas de vacinação contra HPV no Brasil: uma análise a partir de pressupostos de comunicação pública
(Universidade Federal de Santa Maria, 2021)
This paper aims to discuss public communication practices exercised in public HPV vaccination campaigns, in Brazil, under the assumptions of Public Communication. When analyzing the campaigns carried out and their strategies, ...
Comunicação e saúde: os eventos como estratégia de mobilização dos sujeitos em ambientes hospitalares
(2018-12-10)
This paper focuses on communication and health, with emphasis on the mobilization of subjects in hospital settings. For this, the objects of study were the Hospital de Clínicas de Porto Alegre (HCPA) and Hospital de Clínicas ...
Eventos, como fazer acontecer? 10 estratégias de Relações Públicas para inovar no planejamento e na organização de eventos no pós-pandemia
(Universidade Federal de Santa Maria, 2022)
The proposal of this experimental research project seeks to diagnose the current context of the events sector, by problematizing how the experience applied by public relations can contribute to the sector in the post-pandemic? ...
Assessoramento de celebridades: uma possibilidade de atuação para o profissional de relações públicas
(Universidade Federal de Santa Maria, 2014)
In order to promote discussions about a perspective over certain topics which still not much explored in Brazil, this research aims to contribute for studies in Public Relations and Contemporary Communications. Starting ...