Buscar
Itens para a visualização no momento 141-150 of 166
Ghetto Chama: uma proposta de produção cultural e as relações com a cena hip hop de Santa Maria e região
(Universidade Federal de Santa Maria, 2021)
Our research provides the basis for proposing an experimental project, based on the precepts of appropriate cultural production by Public Relations. The cultural project was developed in the light of the Law of Incentive ...
Cultura de quem? Uma análise da regulação da cultura na sociedade contemporânea
(Universidade Federal de Santa Maria, 2015-12-16)
This monograph has the intention to understand how the cultural regulation processes in contemporary society occur. We will work mainly with authors of Cultural Studies, a social, political and intellectual movement, ...
"Eu pensei que você só caminhasse por aí tomando vinho branco e mandando beijos": um estudo sobre a representação do profissional de Relações Públicas na série Flack
(Universidade Federal de Santa Maria, 2022)
The present monograph aims to study how the Public Relations professional is being represented in the audiovisual, through the analysis of films and series, with a specific focus on the English series Flack (LANSLEY, 2019). ...
Eleições check: o TikTok como dispositivo de aproximação entre políticos e jovens eleitores na eleição municipal de São Paulo - SP em 2020
(Universidade Federal de Santa Maria, 2022)
This paper aims to analyze the argumentative strategies used by candidates Arthur do Val (PATRIOTA), Guilherme Boulos (PSOL) and Jilmar Tatto (PT) through videos published on their official profiles on TikTok app during ...
Projeto experimental trajetórias: sempre há uma história a mais para ser contada. Uma campanha de sensibilização para o Lar Vila Itagiba
(Universidade Federal de Santa Maria, 2019-12-04)
This experimental project was inspired on using the practice of Public Relations as a transformative tool in society, enabling interpersonal communications amongst people who are driven by social good. Our research goal ...
Planejamento de Relações Públicas com a imprensa nas redes sociais: o caso da UFSM Futsal
(Universidade Federal de Santa Maria, 2019)
In this experimental project, we show some functions of the Public Relations area, more specifically an example of communication advisory at Futsal UFSM, team of this University. As a working methodology, qualitative methods ...
Dossiê sobre a organização de um audiovisual da disciplina de assessoria de relações públicas FACOS/UFSM
(Universidade Federal de Santa Maria, 2017-12-12)
This paper aims reflect on the role and the importance of the Public Relations Consultancy, from an audiovisual in an institutional perspective. In order to achieve this the trajectory of the subject was analyzed, participant ...
Mulheres, periferias e a desigualdade de gênero: uma análise de conteúdo do documentário "Sozinhas"
(Universidade Federal de Santa Maria, 2020)
This course conclusion work has as objective of researching, to reflect on how gender inequalities and their consequences are perceived in the rural scope, having western Santa Catarina as the place of study. The qualitative ...
"É tudo por causa dos Ahgases!": marketing nas redes sociais e o engajamento dos fãs nas postagens do Twitter oficial do grupo GOT7
(Universidade Federal de Santa Maria, 2021)
The consumption of South Korean pop music, better known as K-Pop, has grown astronomically in Brazil and in the world, breaking records of views and reproductions of videos and music tracks on streaming platforms. The ...
O poder das narrativas no contexto transmidiático: BBB 20 e o caso Manu Gavassi
(Universidade Federal de Santa Maria, 2021)
This work addresses the theme of the power of narratives in communication strategies and seeks to identify which strategies in this regard were used by the influential celebrity Manu Gavassi on the Instagram social network ...