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Estratégias e ações de comunicação interna para o Royal Plaza Shopping Empreendimentos S.A.
(Universidade Federal de Santa Maria, 2015-07-01)
Regardless the size of the organizations, organizational strategic communication is gaining more importance. Thus, new communication methods have been developed to better relationship between organizations and their ...
A comunicação interna como elemento potencializador da qualidade: processo de acreditação da Unimed Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
This monograph seeks to understand how internal communication can act as quality enhancer element for the implementation of the accreditation program in Unimed Santa Maria. The accreditation certificate is an optional ...
A comunicação interna no gerenciamento de crise da Petrobras
(Universidade Federal de Santa Maria, 2015-12-15)
Internal communication is no longer a secondary activity and became a powerful strategic tool in the communication process. The efficiency of an internal communication causes employees to commit to the objectives and goals ...