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Micro influenciadores digitais: um estudo sobre estratégias de relacionamento na sociedade midiatizada
(Universidade Federal de Santa Maria, 2018-12-03)
This research has as main intention to contribute with the theoretical and practical knowledge about the relationship strategies used by micro digital influencers in the city of Santa Maria. From this approach, the research ...
O acontecimento público midiatizado: análise das estratégias argumentativas em Veja e CartaCapital
(Universidade Federal de Santa Maria, 2018-12)
This work analyzes the argumentative strategies used by CartaCapital and Veja in their websites, about the aggression to the presidential candidate Jair Bolsonaro (PSL). The Argumentative Analysis methodology (BRETON, 1999) ...
Estudo da comunicação interna em shopping centers fora do mercado das capitais
(Universidade Federal de Santa Maria, 2018-12-03)
This Project has as theme the internal comunication in shopping centers, where the case studies are the Royal Plaza Shopping (Santa Maria) and the BellaCittá Shopping Center (Passo Fundo). Throught the participant observation ...
Comunicação em times de futebol: análise da fanpage do Sport Club Internacional
(Universidade Federal de Santa Maria, 2018-12-03)
The importance of a communication advisory and a press advisory are increasingly more proven because of its positive results when it’s well structured. In a football club, its importance is huge, always looking for the ...
O audiovisual nas Relações Públicas: revisitando novos enquadramentos
(Universidade Federal de Santa Maria, 2018-12-03)
This monography wants to contribute to the growth and appreciation of Public Relations area in Brazil, with the development and update of the activities and functions provided in regulamentation of this profession. The ...
Estratégias de relacionamento com a imprensa em período de rebaixamento: os casos do Grêmio Foot-Ball Porto Alegrense e Sport Club Internacional
(Universidade Federal de Santa Maria, 2018-12-06)
This work aims to contribute with theoretical and practical knowledge about communication strategies in the sports organizations environment in order to build a good relationship with the press in periods of tension. From ...
O incentivo ao empreendedorismo no curso de Relações Públicas da Universidade Federal de Santa Maria/RS - Campus Santa Maria
(Universidade Federal de Santa Maria, 2018-12-06)
This study aims to analyze the incentive of entrepreneurship in the training of Public Relations students (PR) of the Federal University of Santa Maria - Campus Santa Maria / RS. Based on Dornelas (2008), it was considered ...
Minas dos Becos do Monte: documentário sobre a representação das identidades femininas no espaço do rap santa-mariense
(Universidade Federal de Santa Maria, 2018-07-04)
The present work has as main objective to discuss the representation of feminine identities of rap in the city of Santa Maria (RS), understood as a confrontation to the hegemonic discourses, represented by masculine, white ...
Corre que nem mulher: um documentário sobre o motocross e o velocross feminino
(Universidade Federal de Santa Maria, 2018-12-05)
The present experimental project reports the production of an audiovisual about three pilots of velocross and motocross, in the state scope. The product of this project was developed from the perception and experience of ...
Plano de comunicação interna para Facas Coqueiro
(Universidade Federal de Santa Maria, 2018-06-19)
The present school conclusion essay constitutes in an experimental Project that proposes the Internal Communication Plan to the organization Facas Coqueiro. That way, it defines as theme organizational communication, and ...