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Os efeitos de sentido das crises organizacionais
(Universidade Federal de Santa Maria, 2018-12-03)
In a situation of crisis, in which there is a breakdown of normality in the organization activities, it is up to communication the task of building the most appropriate understanding between publics and organizations. This ...
Comunicação para o desenvolvimento: projeto piloto Lazos com a PoliFeira
(Universidade Federal de Santa Maria, 2018-12-06)
This experimental Project aims at realizing the pilot test of the Lazos, throughout the experiment of the communication methodology, having as a field study the Agriculturist Multiple Fair, of UFSM. Through this work, we ...
Comunicação e universidade: estudo do projeto UniArtes como estratégia da Universidade Franciscana
(Universidade Federal de Santa Maria, 2018-12-04)
This work has the theme of organizational communication in universities in relation to their image and social reputation. For this, the UniArtes project of the Franciscan University of Santa Maria - RS is analyzed as a ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...