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Plano de comunicação interna para Facas Coqueiro
(Universidade Federal de Santa Maria, 2018-06-19)
The present school conclusion essay constitutes in an experimental Project that proposes the Internal Communication Plan to the organization Facas Coqueiro. That way, it defines as theme organizational communication, and ...
Planejamento do processo de institucionalização das colações de grau na Universidade Federal de Santa Maria
(Universidade Federal de Santa Maria, 2018-12-04)
This experimental project aims to make the process of institutionalization of the graduations ceremonies at the Universidade Federal de Santa Maria feasible, according to the resolution n.011/2014 from 30/05/2018. For this, ...
Comunicação e universidade: estudo do projeto UniArtes como estratégia da Universidade Franciscana
(Universidade Federal de Santa Maria, 2018-12-04)
This work has the theme of organizational communication in universities in relation to their image and social reputation. For this, the UniArtes project of the Franciscan University of Santa Maria - RS is analyzed as a ...
Método de configuração de imagem: outros olhares
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...
Empresas familiares: comunicação, cultura e identidade organizacional
(Universidade Federal de Santa Maria, 2015)
This paper intended to study the challenges of communicating the organizational culture of family businesses from a case study in Superauto company of Santa Maria-RS, that has a family leadership, due to its hierarchical ...
Ações de relações públicas para a inclusão das pessoas com deficiência no âmbito organizacional
(Universidade Federal de Santa Maria, 2015)
This monograph aims to suggest Public Relations actions for including disabled people in the organizational context, because the main function of the Public Relations professional is to think strategically on the public ...
A comunicação interna no gerenciamento de crise da Petrobras
(Universidade Federal de Santa Maria, 2015-12-15)
Internal communication is no longer a secondary activity and became a powerful strategic tool in the communication process. The efficiency of an internal communication causes employees to commit to the objectives and goals ...
Monitoramento de imagem na internet: um estudo de caso
(Universidade Federal de Santa Maria, 2014)
Nowadays it is known that tecnologies and the popularization of the internet have been changing the communicational context in companies. The digital social media provide differente forms of communication, serving not ...
Relações públicas na internet: a prática do monitoramento digital
(Universidade Federal de Santa Maria, 2014-12-09)
New digital technologies have enabled an expansion of Digital Communication as labor market demand for Public Relations, primarily through marketing and practice of digital monitoring agencies. The work aims to relate the ...
Assessoria de comunicação: noções conceituais, estrutura e proposta de matriz de análise e implementação
(Universidade Federal de Santa Maria, 2014-12-11)
The following study has the theme Communications Office. The theme delimitation is about how the Communications Office are concepted and what are its level‟s structure and functions, presented in this area‟s studies. The ...