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Relações públicas na internet: a prática do monitoramento digital
(Universidade Federal de Santa Maria, 2014-12-09)
New digital technologies have enabled an expansion of Digital Communication as labor market demand for Public Relations, primarily through marketing and practice of digital monitoring agencies. The work aims to relate the ...
O relações públicas no mercado cultural: estudo de caso do evento Descubra UFSM
(Universidade Federal de Santa Maria, 2014-12-10)
The objective of this research it's to understand the role of the Public Relations professional in the cultural market, using the “Descubra UFSM” event as it's base. We seek to understand, how this professional can help ...
Assessoria de comunicação: noções conceituais, estrutura e proposta de matriz de análise e implementação
(Universidade Federal de Santa Maria, 2014-12-11)
The following study has the theme Communications Office. The theme delimitation is about how the Communications Office are concepted and what are its level‟s structure and functions, presented in this area‟s studies. The ...
Assessoramento de celebridades: uma possibilidade de atuação para o profissional de relações públicas
(Universidade Federal de Santa Maria, 2014)
In order to promote discussions about a perspective over certain topics which still not much explored in Brazil, this research aims to contribute for studies in Public Relations and Contemporary Communications. Starting ...