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Empreendedorismo e relações públicas: plano de negócios com ênfase no planejamento estratégico
(2016-12-13)
Entrepreneurship, public relations and landscaping, three words that are not synonymous but that can have a great affinity. The entrepreneur needs to seek new ideas for his business, he needs to like what he does, so that ...
A prática de calendarização como estratégia contemporânea de relações públicas
(Universidade Federal de Santa Maria, 2016-12-15)
The present study has as a central theme calendarização, presenting it as a modern Public Relations technique and strategy. The objective of the research is to establish theory links between the notions of communication, ...
Gestão cultural: a construção da identidade da orquestra sinfônica de Santa Maria nos seus 50 anos
(2016-11-28)
The Cultural Management, chosen topic for this research, it is an area of activity that covers production, circulation and consumption of determined cultural product. The problem presented here seeks to respond the following ...
Comunicação em mídias digitais: estratégias comunicacionais empreendidas pela Samarco Mineradora no contexto da crise de Mariana
(Universidade Federal de Santa Maria, 2016-11-28)
Crises are increasingly common in the digital environment, particularly by the fact that all companies want to be present, but not all are actually prepared to work through digital media. Given this context, this work has ...