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Comunicação em times de futebol: análise da fanpage do Sport Club Internacional
(Universidade Federal de Santa Maria, 2018-12-03)
The importance of a communication advisory and a press advisory are increasingly more proven because of its positive results when it’s well structured. In a football club, its importance is huge, always looking for the ...
O audiovisual nas Relações Públicas: revisitando novos enquadramentos
(Universidade Federal de Santa Maria, 2018-12-03)
This monography wants to contribute to the growth and appreciation of Public Relations area in Brazil, with the development and update of the activities and functions provided in regulamentation of this profession. The ...
O incentivo ao empreendedorismo no curso de Relações Públicas da Universidade Federal de Santa Maria/RS - Campus Santa Maria
(Universidade Federal de Santa Maria, 2018-12-06)
This study aims to analyze the incentive of entrepreneurship in the training of Public Relations students (PR) of the Federal University of Santa Maria - Campus Santa Maria / RS. Based on Dornelas (2008), it was considered ...
Consultoria de comunicação para empresas emergentes: experimentações no campo da moda
(Universidade Federal de Santa Maria, 2017-12-14)
This paper proposes to study the viability of working a communication consultancy with companies that are starting their activities, specifically on fashion field, by proposing an experimental project with the brand Catarina ...
Planejamento de comunicação interna: produtos e ações para um órgão público do interior do RS
(Universidade Federal de Santa Maria, 2017-06-15)
This Experimental Project of the Social Communication Course with qualification in Public Relations is an Internal Communication Planning, with diagnosis and proposals of communication products for the environment of the ...
Apropriações e uso de software na área de relações públicas
(Universidade Federal de Santa Maria, 2018-12-04)
This experimental project brings to the debate a reflection on the importance of the Public Relations professional have regarding the use and appropriation of support softwares, especially to the activities of measurement ...
Estratégias de relações públicas na moda: um estudo de caso
(2017-12-15)
The present study has as its theme the Public Relations strategies that are developed in the fashion market. The delimitation of the theme brings the Public Relations practices used by the innovative enterprise in the ...
Empreendedorismo e relações públicas: plano de negócios com ênfase no planejamento estratégico
(2016-12-13)
Entrepreneurship, public relations and landscaping, three words that are not synonymous but that can have a great affinity. The entrepreneur needs to seek new ideas for his business, he needs to like what he does, so that ...
A prática de calendarização como estratégia contemporânea de relações públicas
(Universidade Federal de Santa Maria, 2016-12-15)
The present study has as a central theme calendarização, presenting it as a modern Public Relations technique and strategy. The objective of the research is to establish theory links between the notions of communication, ...
Gestão cultural: a construção da identidade da orquestra sinfônica de Santa Maria nos seus 50 anos
(2016-11-28)
The Cultural Management, chosen topic for this research, it is an area of activity that covers production, circulation and consumption of determined cultural product. The problem presented here seeks to respond the following ...