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Itens para a visualização no momento 1-10 of 16
Não é TV Estratégias Comunicacionais da HBO no Contexto das Redes Digitais
(Universidade Federal de Santa Maria, 2012-04-02)
Understanding the communication strategies adopted by U.S. television network HBO
in the context of digital networks is the goal of this study. The case study contemplates the
online and at a distance observation of an ...
Processos comunicacionais na mídia digital: estratégias sociotécnicas de visibilidade e legitimidade nos blogs corporativos
(Universidade Federal de Santa Maria, 2012-12-14)
This dissertation has as its theme the communication processes developed organizations in the digital media / corporate blog, which is enclosed in the examination of socio-technical strategies of visibility and legitimacy ...
Manifestações caricaturais em jornais: estratégias do discurso visual na imprensa rio-grandina do século XIX
(Universidade Federal de Santa Maria, 2012-01-10)
This research seeks to analyze the graphical composition of manifestations of caricature in
Rio Grande newspapers, from the issue on the strategies used in visual discourse to attract the
reader's attention, guide the ...
Masculinidade em anúncio(s): recepção publicitária e identidade de gênero
(Universidade Federal de Santa Maria, 2012-12-14)
This research proposes a reception study over masculinity representations in Brazilian advertisements transmitted over free-to-air television and its role in distinct class men's gender identity formation. We did align to ...
Comunicação de risco e cobertura de desastres: o campo jornalístico e as fontes especializadas
(Universidade Federal de Santa Maria, 2012-11-17)
Based on Risk Communication assumptions, this paper investigates the relationship
between sources and journalists in covering disasters, to evaluate what is the role of the
journalist and point out some elements that ...
Fontes jornalísticas em Veja: enquadramento como estratégia de noticiabilidade em pautas de clima e meio ambiente
(Universidade Federal de Santa Maria, 2012-03-01)
This dissertation researches the use of journalistic sources and the form as the questions related to climate and environment are framed and agenda settled in the magazine Veja in the context of the Brazilian environmental ...
De que comunidade se está falando? O conceito a partir das estratégias discursivas em telejornais brasileiros
(Universidade Federal de Santa Maria, 2012-12-20)
This work is inserted in the media communication area, comprehending it imbricated in the web of the mediatization, being the social processes involved with the communicational processes reciprocally. Under this logic, it ...
Identidades midiáticas: a construção da identidade de ciência na revista Galileu
(Universidade Federal de Santa Maria, 2012-01-12)
This research has as its theme the construction of identity of science in the media. It is
justified in the context of mediatization, where the media acquires a central role in
constructing representations of reality and ...
Jogo de identidades: a configuração publicitária de anunciantes e consumidores
(Universidade Federal de Santa Maria, 2012-04-16)
This research aims at examining in what ways brands configure their consuming
public's identity via advertising in the contemporary context. For that, it departs from
observing the adverts from both competitor brands ...
Identidade televisual: autopromocionalidade e autorreferencialidade
(Universidade Federal de Santa Maria, 2012-12-12)
This dissertation proposes to examine the actions of self-promoting and self-referential
character undertaken by the television companies inside their own schedule, in order to
constitute yours identity and to promote ...