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Representações identitárias na campanha Keep Walking, Brazil: as relações de cultura e poder na narrativa publicitária
(Universidade Federal de Santa Maria, 2016-10-20)
At the end of 2011, the Scottish whiskey brand Johnnie Walker launched its first one-country only advertising campaign, the Keep Walking, Brazil, signed by the Brazilian advertising agency Neograma/BBH. In addition to the ...