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Valores e aprendizagem organizacionais: um estudo em uma organização não governamental
(Universidade Federal de Santa Maria, 2012-06-22)
This work has aimed the understanding between two constructs in Business area,
organizational values and organizational learning, in the light of the members of a Non
Governmental Organization in the city of Santa Maria. ...
Santa Maria projetada: memória e identidade nos documentários da TV OVO
(Universidade Federal de Santa Maria, 2012-12-17)
This study analyses how the documentaries of TV OVO project Por Onde Passa a Memória da Cidade reframed the memory and built an identity of Santa Maria city. The initiative is composed of four non-ficcion movies that depict ...
TV OVO: a representação de identidades juvenis no audiovisual
(Universidade Federal de Santa Maria, 2012-03-13)
The present work has as its theme the representation of youth identities in videos
produced by low income youth. Thus, we study the construction of identities through the
consumption of material and symbolic goods during ...
Estratégias de comunicação da Petrobras no contexto de convergência midiática
(Universidade Federal de Santa Maria, 2012-11-10)
This research theme is organizational communication in the context of digital media convergence and is bounded to the study of the media convergence as a strategic resource organizational communication undertaken by Petrobras ...
Manifestações da cultura organizacional em empresas virtuais - um estudo de caso
(Universidade Federal de Santa Maria, 2012-12-05)
The present study aims to investigate how different levels of manifestation of culture in
companies where electronic interactions predominate are formed. To that, the tools for
transmitting information in the companies ...
As estratégias ativistas do Greenpeace para suscitar o debate sobre o meio ambiente na esfera pública
(Universidade Federal de Santa Maria, 2012-03-08)
Before, understood as a space for discussion and limited to people qualified to represent other individuals, today the public sphere has expanded and it allows more people to participate in the deliberative process of ...
Efeitos da ancoragem em julgamentos e decisões no mercado imobiliário: uma análise a partir do nível de conhecimento dos decisores
(Universidade Federal de Santa Maria, 2012-05-30)
Individuals often have difficulty identifying the heuristics that affect their decision-making
(NOFSINGER and BAKER, 2002). However, Menkhoff, Brozynki and Schmidt (2006) show
that individuals knowledgeable about the ...
O movimento promocional no telejornalismo: estratégias discursivas da RBS TV no Jornal do Almoço
(Universidade Federal de Santa Maria, 2012-03-16)
Although News broadcasting focuses on information, promotion also permeates its
construction in several levels, as a result of commercial logics that guide tv
newscast planning towards the creation of effects of meaning. ...