Comunicação pública e estratégias comunicacionais aplicadas no relacionamento entre instituições arquivísticas e usuários

Abstract

This is a theoretical-empirical research, based on bibliographic researches that relate the following themes: public communication and communication strategies and the relation between archive institutions and users. The research is guided from the comprehension of public communication and communication strategies concepts, aiming to present a communication model able to provide participation and dialogue between archive institutions and users, and to contribute to the citizenship formation. The overall objective is to identify the main communication proposals in the relation between archive institutions and users and to analyze the ones which are the most linked to communication and communication strategies concepts. In order to achieve that, a research questionnaire was applied to the Brazilian Public State and National Public Archive responsible personnel, aiming to obtain empirical data about the communication routines of these archive institutions. The collected data were presented as illustrated graphics analyzed based on theoretical thoughts. The research indicates that the challenges towards communication and communication strategies perspectives face the action field of the archive institutions, highlighting the need of overcoming the instrumental conception of communication barriers, leading to public strategies introduction process, able to promote an effective dialogue between archive institutions and users, in a way that it can lead to the citizenship formation.