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Itens para a visualização no momento 11-20 of 24
O papel da publicidade no pós-consumismo
(Universidade Federal de Santa Maria, 2018-12-04)
“Do necessário ao extraordinário”: uma análise sobre consumo por parte de donas de casa moradoras do bairro Urlândia – Santa Maria
(Universidade Federal de Santa Maria, 2015-12-17)
We are bombarded by stimuli that provoke our distinction‟s desires. This way, over the years, luxury has always been present in our imagination, but with the advancement of the industrial revolution and globalization the ...
Estética publicitária e a Classe C: a representação do gosto no consumo popular
(Universidade Federal de Santa Maria, 2014-12-09)
This study seeks to understand if advertising, through its aesthetics form, is able to talk with the class C people efficiently. To make this happen, the public to being approached are the women of this class, in view of ...
O consumo e a configuração do gênero na infância
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to understand how is the setting of gender concepts in childhood from consumption and other socialization processes. All the work is divided into three areas: consumption, gender and childhood. The consumption ...
Cultura e midiatização: uma análise da inserção de Frida Kahlo na lógica de produção de bens de consumo
(Universidade Federal de Santa Maria, 2015)
This study makes an analysis of the insertion of Frida kahlo in consumer goods production logical thinking of the changes in the way of consume culture nowadays. Therefore, the key-concepts of culture, mediatization, ...
O consumo colaborativo na contemporaneidade: um estudo sobre a fanpage Consumo Colaborativo CC – Brasil
(Universidade Federal de Santa Maria, 2014-12-10)
The research addresses the practices of existing collaborative consumption, empowered by the Internet, studied here from the fanpage Consumo Colaborativo CC – Brasil - Facebook. For this, we propose a discussion about the ...
“Mais feminista que eu?”: a construção de identidades feministas a partir do consumo cultural
(Universidade Federal de Santa Maria, 2019-12)
The emerging dissemination of feminist values in society, in recent years, has changed the relationship of individuals with the movement. In order to understand the current transformation of the feminist movement into a ...
“E as proteínas?”: a construção da identidade de sujeitos vegetarianos em Santa Maria – RS através das práticas de consumo
(Universidade Federal de Santa Maria, 2019-12-04)
Every year the number of vegetarians in Brazil grows more and more, but there are few works that propose to study this group in the field of communication and consumer studies. In view of this, we have little information ...
“Porque essa mulher mudou a minha vida”: consumo e identidade de gênero em comunidade de fãs de Lady Gaga no Facebook
(Universidade Federal de Santa Maria, 2014)
This paper investigates the relationship between the consumption of Lady Gaga‟s music and public image, as well as related merchandise, and the construction of gender identity among members of the Facebook fandom “Little ...
O consumo da literatura erótica: um estudo sobre o perfil do leitor durante a pandemia da Covid-19
(2021)
This course conclusion paper aims to investigate the increase in the consumption of erotic literature during the Covid-19 pandemic in Brazil in 2020 by creating the profile of the reader of the genre and its consumption ...