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Itens para a visualização no momento 21-30 of 1975
Campanha para o programa jovens talentos da AIESEC Santa Maria sob uma perspectiva de convergência em rede social
(Universidade Federal de Santa Maria, 2015-05-22)
The new consumers concept is giving to people the power to participate in the brand equity's formation, also being an influence to the other's buying decision process. First, an organization must understand its purpose, ...
Estratégias e ações de comunicação interna para o Royal Plaza Shopping Empreendimentos S.A.
(Universidade Federal de Santa Maria, 2015-07-01)
Regardless the size of the organizations, organizational strategic communication is gaining more importance. Thus, new communication methods have been developed to better relationship between organizations and their ...
O fenômeno midiático One Piece: uma análise do feminino através das personagens Nami e Nico Robin no anime
(Universidade Federal de Santa Maria, 2015-12-15)
One Piece is a Japanese work created by Eiichiro Oda and launched, firstly, as mangá (1994) and, later, as anime (1999). The series is the biggest selling and it tells the story of a pirate crew commanded by the captain ...
Consumo e subculturas juvenis: um estudo sobre as práticas de consumo dos fãs de K-Pop no Brasil
(Universidade Federal de Santa Maria, 2015-12-15)
The media products‟ globalization provided by current Technologies has made that foreigners cultures were presented to new people, seeking new admirers of certain objects. Internet, one of the main media outlets mowadays, ...
Drácula para todos: um estudo sobre paratextos editoriais
(Universidade Federal de Santa Maria, 2015-12-15)
This research aims to deepen on the relavance of editorial paratextual elements on printed classics, as well as provide a reflection of the use of these in the search for different audiences, addressing various concepts ...
A cultura afro brasileira nos livros paradidáticos em escolas de Santa Maria - RS
(Universidade Federal de Santa Maria, 2015-12-18)
This paper aims to include in some schools of Santa Maria RS is being applied paradidactic material on the african culture from the Law 10.639 / 2003: Sayings and practices; and how students and teachers are facing the ...
Onde nasce a cultura underground: o processo de produção do documentário
(Universidade Federal de Santa Maria, 2015-12-14)
This experimental project focuses in the development of a documentary that will be aired on television and that will also be available online. It aims to discuss Santa Maria's underground culture. The audiovisual product ...
A construção e formação da Editora da Mente e o papel de Lauro Trevisan como editor
(Universidade Federal de Santa Maria, 2015-12-16)
This paper presents the construction of the Mind Publisher and the role of its founder, Lauro Trevisan, training and consolidation of the publishing house in the self-help book market in Santa Maria - RS. Founded in 1980, ...
Análise das estratégias discursivas utilizadas como marketing no Facebook da Athena Livraria de Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
The appropriation of social networks for dissemination, product marketing and customer relationships is paramount in today's interactive ambience, connected and thirsty for novelties of the market. The digital marketing ...
Distribuição de renda no Brasil contemporâneo: retratos da desigualdade social
(Universidade Federal de Santa Maria, 2018-12-14)
The Brazilian economy has gained three decades of economic growth since World War II. Contrary to the growth process, we can observe a drop in the level of well-being of the population. Recent data, in 2017, show that, ...