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O uso da internet na comunicação institucional
(Universidade Federal de Santa Maria, 2006-12-20)
The present article approaches the use of communicational strategies and their importance as well, in order to maximize interaction between the institution and its publics. The communicational processes supported by digital ...
Comunicação institucional e internet: novos espaços na relação sujeito-instituição
(Universidade Federal de Santa Maria, 2006-12-20)
Este artículo tiene como objetivo comprender las relaciones que se establecen entre públicos y organizaciones delante de los nuevos espacios de interacción/comunicación proporcionados por la Internet. Presuponiendo que ...
A comunicação e a cultura organizacional no processo de construção da responsabilidade social
(Universidade Federal de Santa Maria, 2007-01-19)
This study has as a purpose to understand, through a bibliographyc research, the comunication
importance as a broadcaster of cultural changings among the audiences from the organizations that
adopted the social responsibility ...
A violência no agendamento do cinema brasileiro
(Universidade Federal de Santa Maria, 2007-01-22)
At the beginning of the 90’s decade, the periphery started taking part in the theme symbolic goods produced in Brazil. As consequence of this behavior, the Brazilian cinema has been exploring in its films the violence ...
Mídia e responsabilidade social empresarial
(Universidade Federal de Santa Maria, 2007-01-19)
This paper reflects on how media can act as a legitimating tool for organizations through the
concept of social responsability. By using questionnaires applied to journalists from the
two newspapers in Santa Maria/RS, ...
O discurso como estratégia de comunicação e legitimação da Igreja Católica
(Universidade Federal de Santa Maria, 2006-12)
The Catholic Church, as a predominant religious institution in Latin America, has been using, in
vehicles of guided communication, a rhetoric towards scientific knowledge and commited to the social
aspects, aiming at ...
O texto icônico: elementos morfológicos e suas significações na publicidade
(Universidade Federal de Santa Maria, 2006-12-20)
The advertisement has been transformed into a discoursive space of persuasion. Throughout the composotion
of its images, wich are the fundamental components of advertising enunciation mechanism, it strategically
produces ...
Conteúdos televisivos locais no break comercial: uma estratégia no sistema de rede
(Universidade Federal de Santa Maria, 2006-12-05)
The article deals with regionalization of televising content. To (re)broadcasters which dispose of quite a limited time for broadcasting local programming, producing “programetes” (short time insertion programs) broadcasted ...
O negro e a mídia: recepção da telenovela por integrantes do Movimento Negro de Santa Maria
(Universidade Federal de Santa Maria, 2007-01-17)
Como la identidad étnica y la militancia social que sirven de mediadores en la recepción de la telenovela es el problema de la investigación, que utilizó las teorías latinoamericanas de la recepción y estudios en la identidad ...
Estudo da audiência feminina de classe popular do Programa Ponto e Contra Ponto
(Universidade Federal de Santa Maria, 2007-02)
The present study tries to analyze the female audience, from popular classes, of the Radio
Program “Ponto e Contra Ponto”, of the Northwest Radio Station (AM), from Santa Rosa. The study
searches for the understanding ...