Participação nas cooperativas: como a organização do quadro social pode contribuir para a participação dos cooperados

Abstract

The organization of the membership is essential to integrate members into the management of the cooperative, strengthening the sense of belonging and aligning collective interests. At Cotrisel, this structure is made up of regional centers with elected leaders who collect demands and pass them on to the administrative board. However, the study revealed weaknesses, such as the formation of more specific centers in specific regions, difficulties in communication and limited participation of young people, often attracted to competing companies due to economic advantages. The research, of a descriptive and exploratory nature, used interviews and secondary data, highlighting the reduction in the effectiveness of meetings after the pandemic, when concentrated meetings gave way to less effective general meetings. Even with cooperative education initiatives and technical benefits, the strategic participation of members is limited. To overcome these barriers, it is recommended to strengthen representation in the centers, resume meetings in a more concentrated manner and implement engagement programs for young people, expanding cooperative alignment.