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Entre gostos e distinções: os sentidos atribuídos ao consumo de brechós e fast fashions em Santa Maria - RS
(Universidade Federal de Santa Maria, 2016-11-14)
The present research seeks to understand the values attributed to the consumption of thrift stores and fast fashions in the city of Santa Maria - RS. Based on this approach, we delimit as our research problem the following ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa Maria, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
O papel da publicidade no pós-consumismo
(Universidade Federal de Santa Maria, 2018-12-04)
“Do necessário ao extraordinário”: uma análise sobre consumo por parte de donas de casa moradoras do bairro Urlândia – Santa Maria
(Universidade Federal de Santa Maria, 2015-12-17)
We are bombarded by stimuli that provoke our distinction‟s desires. This way, over the years, luxury has always been present in our imagination, but with the advancement of the industrial revolution and globalization the ...
Estética publicitária e a Classe C: a representação do gosto no consumo popular
(Universidade Federal de Santa Maria, 2014-12-09)
This study seeks to understand if advertising, through its aesthetics form, is able to talk with the class C people efficiently. To make this happen, the public to being approached are the women of this class, in view of ...
O consumo e a configuração do gênero na infância
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to understand how is the setting of gender concepts in childhood from consumption and other socialization processes. All the work is divided into three areas: consumption, gender and childhood. The consumption ...
“Mais feminista que eu?”: a construção de identidades feministas a partir do consumo cultural
(Universidade Federal de Santa Maria, 2019-12)
The emerging dissemination of feminist values in society, in recent years, has changed the relationship of individuals with the movement. In order to understand the current transformation of the feminist movement into a ...
“E as proteínas?”: a construção da identidade de sujeitos vegetarianos em Santa Maria – RS através das práticas de consumo
(Universidade Federal de Santa Maria, 2019-12-04)
Every year the number of vegetarians in Brazil grows more and more, but there are few works that propose to study this group in the field of communication and consumer studies. In view of this, we have little information ...