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Astovo: criação de um personagem animado para redes sociais Vine e Instagram
(Universidade Federal de Santa Maria, 2014)
This work aims to create an animated character for insertion in social networks Vine and Instagram: Astovo. In this course, we will study the history, concepts and animation techniques, the characteristics of the aforementioned ...
Processo criativo: o ambiente e a nossa mente
(Universidade Federal de Santa Maria, 2014-12-09)
This research intents to explore the relationship between the environment and the creative process, from conscious and unconscious questions that get between our thought. From this approach, we have delimited as our research ...
A construção de um argumento: a capoeira como ferramenta para a liberdade
(Universidade Federal de Santa Maria, 2014-12-10)
The current essay aim to understand the route of capoeira since the emergence of a typically brazilian identity, and how the individuals move and adapt according to the political-social context. The analysis through the ...
Campanha para o programa jovens talentos da AIESEC Santa Maria sob uma perspectiva de convergência em rede social
(Universidade Federal de Santa Maria, 2015-05-22)
The new consumers concept is giving to people the power to participate in the brand equity's formation, also being an influence to the other's buying decision process. First, an organization must understand its purpose, ...
O music branding em colaboração com o audiovisual nas novas mídias
(Universidade Federal de Santa Maria, 2015)
This study aims to contribute to the understanding of the use of sound resources in the media (focusing on advertisement and new commercial models of television and internet), based on the power of sound - especially with ...
Na parceria: um filme sobre um filme
(Universidade Federal de Santa Maria, 2015-12)
This experimental project has the general objective able to produce a film addressing the lack of focus as a theme and use the breaking of the fourth wall as a narrative feature. For this, initially, in a first theoretical ...
O jogo na vida: um estudo sobre Gamification e suas diferentes aplicações
(Universidade Federal de Santa Maria, 2015-12-17)
Games are part of our society. Usually, there is a specific time and placeforthem,in a way to distract us from our labour. We play to entertain ourselves, to have fun.But what happens when games trespass its predetermined ...
O discurso publicitário como ferramenta de transformação social: a elaboração de uma peça publicitária para a adoção de animais
(2017-12-15)
This experimental project aims to comprehend the advertiser discourse and, from it to create an ad of social value and transformation potential. For this, our research problem was: can the publicity operate – considering ...
"Leia para uma criança": os valores de marca na campanha do Itaú Unibanco
(Universidade Federal de Santa Maria, 2016-12-13)
The brand discourse has taken new and more emotional tones, with the purpose to involve the audience and make the brands closer to their consumers. The Itaú Unibanco is one of those brands, that although being a financial ...
O femvertising no roteiro publicitário: estudo e prática
(Universidade Federal de Santa Maria, 2016-12-12)
This experimental Project focuses in the development of a web advertising filmscript, which applies the femvertising as creative strategy. Before the practice itself, there is a theoric and methodological observation about ...