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Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Corpo a corpo: percepções sobre os corpos femininos na mídia, na sociedade e no cotidiano
(Universidade Federal de Santa Maria, 2015-12-12)
This experimental projetc presents an study onthe current representarion of the female body in media. Based on the principal that the body is a cultural construction, we long for understanding how the social cultural ...
Estética publicitária e a Classe C: a representação do gosto no consumo popular
(Universidade Federal de Santa Maria, 2014-12-09)
This study seeks to understand if advertising, through its aesthetics form, is able to talk with the class C people efficiently. To make this happen, the public to being approached are the women of this class, in view of ...
Cinema Queer no cinema brasileiro: a representação dos homossexuais em Tatuagem e Hoje eu quero voltar sozinho
(Universidade Federal de Santa Maria, 2015-12-15)
This study examines the representation of homosexuals in contemporary Brazilian cinema by a Queer Cinema perspective. The focus of the analysis was the movies Tattoo (2013), by Hilton Lacerda, and The way he looks (2014), ...
Personagens vitrines: moda e identidade propagadas telenovelas
(Universidade Federal de Santa Maria, 2015-12-17)
The research lists the media television and fashion realizing the soap opera characters as showcases where viewers start to want to resemble these characters. The study seeks to understand in what way it‘s given the ...
A representação da cultura e identidade nerd: uma análise pelos estudos culturais no quadro Mundo Geek
(Universidade Federal de Santa Maria, 2017-12-11)
In a long time, the Nerd’s culture and identity where considered negatives. As the years passed by, though, this image has been changing. However, there are many stereotypes still associated to this group, like lacking of ...
As ruas gritam: um estudo sobre as representações de graffiti na cidade de Santa Maria - RS
(Universidade Federal de Santa Maria, 2019-12)
The present work has as main objective to discuss the graffiti representations in the city of Santa Maria - RS, understood as resistance to the hegemonic apparatus, which acts in favor of the maintenance of the inequalities ...