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Personagens vitrines: moda e identidade propagadas telenovelas
(Universidade Federal de Santa Maria, 2015-12-17)
The research lists the media television and fashion realizing the soap opera characters as showcases where viewers start to want to resemble these characters. The study seeks to understand in what way it‘s given the ...
“Mais feminista que eu?”: a construção de identidades feministas a partir do consumo cultural
(Universidade Federal de Santa Maria, 2019-12)
The emerging dissemination of feminist values in society, in recent years, has changed the relationship of individuals with the movement. In order to understand the current transformation of the feminist movement into a ...
“E as proteínas?”: a construção da identidade de sujeitos vegetarianos em Santa Maria – RS através das práticas de consumo
(Universidade Federal de Santa Maria, 2019-12-04)
Every year the number of vegetarians in Brazil grows more and more, but there are few works that propose to study this group in the field of communication and consumer studies. In view of this, we have little information ...
A representação da cultura e identidade nerd: uma análise pelos estudos culturais no quadro Mundo Geek
(Universidade Federal de Santa Maria, 2017-12-11)
In a long time, the Nerd’s culture and identity where considered negatives. As the years passed by, though, this image has been changing. However, there are many stereotypes still associated to this group, like lacking of ...