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Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
Estudo da comunicação interna em shopping centers fora do mercado das capitais
(Universidade Federal de Santa Maria, 2018-12-03)
This Project has as theme the internal comunication in shopping centers, where the case studies are the Royal Plaza Shopping (Santa Maria) and the BellaCittá Shopping Center (Passo Fundo). Throught the participant observation ...
Comunicação em mídias digitais: estratégias comunicacionais empreendidas pela Samarco Mineradora no contexto da crise de Mariana
(Universidade Federal de Santa Maria, 2016-11-28)
Crises are increasingly common in the digital environment, particularly by the fact that all companies want to be present, but not all are actually prepared to work through digital media. Given this context, this work has ...