Práticas inovadoras no setor de e-commerce no Brasil

Abstract

With the speed of changes occurring in the global market, companies need to be constantly updated and in search of new strategies to win and retain their customers. In this sense, the Internet becomes an important tool to enable commercial transactions, through the so-called e-commerce, a market that has been growing significantly, due to being responsive to the needs of consumers with convenience and speed. Given the importance of e-commerce, the present study aims to present the innovative practices in this type of commerce in Brazil. In order to do so, the innovations made in e-commerce were surveyed through the method of observation in the electronic websites of the five companies that presented the highest average sales in the ranking of the Brazilian Society of Retail and Consumer - SBVC. It is also worth noting that the research is exploratory, descriptive, with bibliographic research techniques. Through this study, we identified and described the main practices in the area of e-commerce, focused on customer service, payment practices, marketplace and history of the companies surveyed. This scenario provided an overview of the environment under analysis, as well as highlighting the growth of the sector, its ways of meeting the demands of consumers and security in transactions. It is concluded that these aspects present impel the existing works to the extent that it translates and describes such practices.