“Santa Maria é pop?”: uma proposta de difusão da cultura popular da cidade nas mídias sociais e no rádio

Abstract

This experimental project proposed to create audiovisual materials for the internet to promote and complement a radioshow, Pop Tune. Therefore, added to the production of the radioshow, it has been made a video series for the digital space with the goal - in addition to increase the visibility of the show – to praise the local popular culture and the propagators of it. After all, the audiovideo interviews named “Santa Maria é POP?” was an innovation in the Pop Tune actions to supply the lack of the local culture and to increase the interactivity with the listeners in the show’s social network.