Avante cozinheiros! A construção do acontecimento jornalístico pelo OmeleTV na cobertura de Vingadores - Era de Ultron

Abstract

This present research’s work discusses the construction of journalistic event in segmented communication channels, systematized in this work by the example of YouTube channel "OmeleTV" which integrates Omelete site, in the coverage of the film "Avengers - Age of Ultron." We start from the understanding that, in the Internet, the informational narrative happens from specific criteria linked to public segments to which they are intended. So that we can see the realization of this very particular form of event construction, our general objective is to understand how the content produced by OmeleTV, referring to the Avengers - Age of Ultron, build this event to your niche audience, Nerd and Geek. To achieve this general objective, the specific objectives have been designed to attempt to understand the culture Nerd / Geek as a particular form of culture, and placed in a global perspective, present in cyberspace. We also seek to discuss the type of journalism done by these segmented communication channels, by appropriating the journalistic discourse. Still we are trying to understand how the event is built from matrixes that are specific to the Nerd and Geek axis, and of the journalistic communication matrix. The methodology used was the Content Analysis, which allowed the observation of the 27 videos that make up the excerpt of the study. We seek to detect trends and production contexts, in the informational OmeleTV practice, in the construction of the event. The analysis showed that the OmeleTV draws on the own matrix of the Nerd and Geek culture (comics and Marvel movies) and of the journalistic matrix to legitimize as a communication channel, from micro-events, build an event.