Análise do comportamento de compra mensal dos colaboradores. Um estudo de caso realizado em uma rede de supermercados de Cruz Alta-RS

Abstract

The present work presents a research related to the purchase behavior of the employees of Comercial Schwerz Ltda of Cruz Alta - RS. Research is in order to know if there is an expenditure planning in relation to necessary goods in superfluous and also if there is a perception of change in the buying behavior as the salary decreases during the month. In order to obtain the desired results, twenty-one questionnaires were applied in three stages to determine if there was behavior change between the beginning, the middle and the end of the month. And through these results it has become noticeable that few have a financial planning, which causes a steady reduction in consumption over the course of the month. For the execution of the work, appropriate theoretical references were adopted to the theme. After these steps, the data collected in the questionnaires were tabulated and subsequently the graphical analyzes were performed to explain and explain the results. These results have shown that respondents are not in the habit of creating financial planning, which leads to a reduction in the consumption of some goods during the month. There is a need for more detailed research on the subject and a further number of participants in the research. It is concluded that in order to ensure that there is no shortage of money and no decrease in the consumption of certain goods, planning should be done detailing personal expenditures so that at a time of unexpected expenses the individual knows how to act.