Adoção de novas tecnologias em máquinas e equipamentos agrícolas: uma investigação a partir de barreiras e facilitadores

Abstract

This work presentes how to investigate the rural producer as na implementation of new Technologies in agricultural machinery and equipamento, through the investigation of the customers Agrinova Máquinas, Stara, located in Palmeira das Missões- RS. The theoretical framework was based on the approaches on technological innovation, followed by the technological paradigms, and finally the barriers and facilitators for the implantation of new technologies. The survey was carried out through the application of a questionnaire to a sample of 54 clients of the organization in the period of March and May of 2019, besides the direct observation. After the data collection, the data were processed to determine the means and standard deviations of the criteria related to the perspectives of the respondents regarding the adoption of new technologies in machines and equipment through the use of electronic spreadsheets for the analysis and interpretation of the results through of tables. Based on the results, it was possible to identify what the respondents understand as barriers and facilitators for the acquisition of innovative agricultural machinery and equipment and what gains they see when acquiring these machines and equipment, highlighting that among the main gains pointed out by the respondents, is the improvement of the day-to-day productivity of the activities in the field. Thus, in view of the results, it is important that the study organization focuses its attention mainly on the barriers described by the respondents, since it aims to position itself in the market as a reference company in Innovation.