Análise da viabilidade econômica da instalação de uma choperia no município de Palmeira das Missões -RS

Abstract

The analysis of the economic viability of an investment project is of fundamental importance for the success of the future of a business. This study aims to analyze the economic feasibility of installing a pub in the municipality of Palmeira das Missões. The research is classified as a quantitative study, exploratory, bibliographic and documentary. For its realization, it was divided into stages, first a bibliographic and documentary research was carried out, then market estimates were made, where it was estimated the revenues and costs for preparing the cash flow. Finally, the calculations of the main indicators of economic viability analysis were prepared: Net Present Value (NPV), the Internal Rate of Return (IRR) and Payback. For the purposes of analysis, a normal cash flow and a pessimistic projection (30% reduction in revenues) were made. In both scenarios, it can be seen that the NPV is positive, the IRR is higher than the Minimum Attractiveness Rate (TMA), the Payback results show that even in the worst case, the investment can be recovered in a maximum of five years. Even with the uncertainties present in the current economic scenario, when considering the projections for 10 years, we have a broader view of the business prospects, and if the simulated conditions are maintained, the project is economically viable and with a perspective of success.