Práticas sustentáveis: um estudo de caso na empresa Águas Minerais Sarandi LTDA

Abstract

Sustainable practices can bring numerous benefits to organizations, so their implementation is relevant, and when dealing with sustainability, it is necessary to integrate its three dimensions: economic, social and environmental. Thus, the study aim is to analyse practies sustainable the productive systems of company Águas Minerais Sarandi Ltda. The case study is exploratory, characterized as qualitative research, with source of evidence in documentation, interviews, direct observation and physical artifacts. Sustainable practices in the company were verified, identifying improvements and new practices that can be applied in the production process, which may represent cost reduction and enhancement of the company's image according to conscious consumers who prefer products with higher sustainability index. Finally, we can see that the company has a strategy in relation to accommodative sustainable innovation in product and process, not seeking to win customers through sustainability, but from the establishment of low prices provided by low productive cost. The company must look for ways to constantly innovate, to have competitive advantages over its competitors, while minimizing the consequences of the use of natural resources in relation to the environment, without losing the quality of its products and services.