Aplicativo de mapeamento de lancherias móveis e food trucks para geração de dados que viabilizem análise de perfil de usuário.

Abstract

With the intense increase of the use of mobile devices with access to the Internet, emerged the concern to provide better usability experiences to users. These users, who carry their smartphones in different environments and have different behaviors related to the context they are inserted, bring the concern to adapt applications to their respective contexts. In addition, with the massive generation of data they generate, it is possible to determine eventual business-boosting opportunities, if we consider the understanding of what these users are looking for in, and in the context of which they are inserted. This work aims the development of a mapping and evaluation of mobile snack bars and food trucks application, that generates user behavior data, in order to find a user profile analysis model, following a methodology base on a framework and profile analysis concepts. The result is a simulation and case study with data generated by application testing, and a generation of a hypothetical user profile.