Investimentos do Banco Bradesco S/A à adequação da responsabilidade social: um estudo dos balanços sociais do período de 2010 a 2016

Abstract

Nowadays, the concern about social obligations within companies has generated movements in defense of environment and consumer defense. That attention towards Social Responsibility is of extreme urgency these days, especially when talking about big companies. The purpose of this Course Completion Work is to investigate in the social statements how investments are being allocated, aiming at the incorporation of permanent Social Responsibility programs and actions at Banco Bradesco S/A, from 2010 to 2016. To achieve the objective, the research was based on case study, and the methods used for the analysis were qualitative approach. The data, in turn, were collected through documentary and bibliographic research. The results obtained demonstrate that Banco Bradesco S/A is seeking to constantly improve and incorporate the criteria of socio-environmental risk management. In addition, it seeks to actively participate in voluntary commitments related to Sustainability and Social Responsibility. From the analysis of the social balance sheets, it is possible to identify that the bank is concerned with transparency and respect, seeking diversity, equity and dignity, not authorizing in any way a discriminatory act. It was also identified that in the External Social Indicators, the item in which the bank most invests is in culture. In the Internal Social Indicators, the most invested item is Compulsory Social Charges. It is also noted that Banco Bradesco S/A is in search of excellence in the best practices of Governance.