Estudo e compilação de diretrizes para auxiliar na criação de empresas sociais

Abstract

The concepts behind social entrepreneurship, especially in Brazil, are still confused and mismatched. This misinformation leads to scarcity of business that are able to balance purpose, profit and positive impact under the same core business. Often mistakenly labeled as NGOs, social enterprises can be for profitable and therefore economically sustainable. In this context, entrepreneurship education can fill this gap, in order to create more social enterprises. Thus, this study aims to gather concepts and guidelines capable of guiding the teaching about social entrepreneurship, gathering what is essential for its practice as a way to foster it. This study is divided into three phases, the first one being the delimitation of concepts, the second determining the fundamental guidelines for a social business, and finally, in the third phase, the compilation of the precepts in guidelines and principles. It was developed from March to November 2018 and as a result, guidelines, dimensions and possible impacts are presented so that a social enterprise through a purpose has an economically sustainable business model that generates positive social impacts for society.