Plano de negócios de um hostel em Florianópolis

Abstract

This paper’s objective is to develop a business plan for a Hostel to operate in Florianópolis. For the development of this study, at first the literature was reviewed and then an approach was introduced in order to develop the Business Plan itself. In this last section of the paper, it were detailed the key issues regarding the hotel industry and the hostel market in Florianópolis, followed by some other details about market and strategy. The financial analysis was made with tools like the Net Present Value, the Internal Return Rate and the Payback of the investment, the objective here was to determine how attractive the investment is. The results of this paper proved that the operation of a hostel in Florianópolis is viable and attractive.