A copa do mundo de 2014 para além das páginas de esporte: análise de conteúdo da Folha de S. Paulo

Abstract

This study, based on the Journalism Theories of agenda-setting (CORREIA, 2011) and newsmaking (FERREIRA; DALMONTE, 2008; SILVA, 2014), observes how the leading Brazilian newspaper Folha de S. Paulo addressed the 2014 FIFA World Cup mega-event, held in Brazil, apart from the sport pages. The articles published by Folha between January and July 2014 were selected using the technique of constructed week or artificial week (BAUER, 2002), adapted to an artificial “fortnight”. Using the method of Content Analysis (BARDIN, 1977; HERSCOVITZ, 2007), we seek to understand the 2014 FIFA World Cup schedule operated by the newspaper outside the Sports editorial, specifically in the Power (politics) and World (international) sections. The specific objectives include: the discussion of Folha's coverage based on the theories of agenda-setting and newsmaking; the identification of scheduling and newsworthiness criteria present in journalistic texts of informative genre through Content Analysis and, finally, the analysis of the agenda constructed by Folha from the main subject and the current topics related to the World Cup, the presentation of informative texts (in terms of textual genre, position on the page, the presence of an image and the reporter's signature) and the sources used, as well as the dominant news values and their respective consequences. The analysis makes it possible to locate, through the schedule carried out, the political and social nature of the time which went through the sports mega-event.