Buscar
Itens para a visualização no momento 1-1 of 1
Marketing esportivo no futebol: um olhar à luz do paradigma do marketing de relacionamento
(Universidade Federal de Santa Maria, 2006-03-03)
The relationship marketing is re-emerged with a potential for a new view of marketing. In a great part of business areas this approach has been researched, but in the sporting business there is a lack in which refers to ...