O projeto "Revivendo Memórias" como alternativa de tratamento para a doença de Alzheimer

Abstract

This work aims to situate the current situation of Alzheimer’s Disease, highlight the power of football as a generator of affective memories in Brazil, and address the work carried out by the “Revivendo Memórias” project, a partnership between the Hospital of the Clinics of São Paulo and the Museum of Football of São Paulo, as an example of alternative for the treatment of Alzheimer’s Disease. Inspired by the Football Memories Scotland program, this project produces mediated visits and online meetings for seniors (many of them affected by the disease in question), people with a disability or in a situation of social isolation/vulnerability. These activities provide your audience with moments of activation of affective memories (initially related to football, but that unfold to other themes throughout the sessions), they enable greater interaction and social inclusion, and foster the feeling of belonging ang valuing for a portion of the population that is stigmatized and excluded, in different ways, in Brazil. From the theoretical framework, consultation of materials available on the internet and an online meeting with the supervisor of the educational center of the Museum of Football of São Paulo, it was possible to approach the themes in question, in order to observe the power of the work with affective memories and social inclusion promoted by the Revivendo Memórias project in serving its public, especially people affected by Alzheimer’s Disease.