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A implementação de uma política de comunicação organizacional integrada, estratégica e pública em uma instituição federal de ensino superior: um modelo a partir da experiência da UFSM
(Universidade Federal de Santa Maria, 2023-03-28)
For the university, it has become a matter of survival considering communication as strategic,
especially public ones (such as UFSM), which depend on the legitimacy of society for their
maintenance and end up assuming ...
Atlas da paisagem do município de Segredo, Rio Grande do Sul
(Universidade Federal de Santa Maria, 2023-04-05)
Many different municipalities in Brazil face problems resulting from the lack of planning and
documents in general about the environment where people live and work. Segredo, in the state of
Rio Grande do Sul, is a ...
Avaliação do processo de implementação do planejamento estratégico em uma organização militar do Exército Brasileiro na Guarnição de Santa Maria
(Universidade Federal de Santa Maria, 2023-03-30)
The present work is guided by the following research problem: What are the difficulties for the
most effective implementation of the strategic planning of the and to obtain answers to this
problem the general objective ...
Comportamento inovador e inovação social de produtores da agricultura familiar: validação da escala ISP-AF
(Universidade Federal de Santa Maria, 2023-03-23)
Family farming emerged from the struggles for recognition and rights proposed by a multitude
of subjects, mainly by the movements and union marches in the countryside. This movement
to spread innovative culture in the ...
Commodities agrícolas: análise multifractal do mercado brasileiro
(Universidade Federal de Santa Maria, 2023-03-31)
The appreciation of the dollar against the real has made consumer items more expensive and
pressured inflation in Brazil, since from food to fuel and airline tickets, almost everything is
influenced by the exchange rate. ...
Comportamento de cidadania organizacional, capital psicológico e traços de personalidade: um olhar à luz dos trabalhadores do setor supermercadista
(Universidade Federal de Santa Maria, 2023-03-28)
This study was developed with the purpose of investigating the influence that the Big Five
Personality Factors (CGF) and Psychological Capital (PsyCap) exert on Organizational
Citizenship Behavior (OCB) from the perspective ...
Desenvolvimento sustentável perene como base de elaboração e fomento das políticas públicas - um estudo de caso no município de São Sebastião - SP
(Universidade Federal de Santa Maria, 2023-05-29)
Sustainable development has become one of the most important and urgent issues nowadays to
consider that over the years the population increases and the resources necessary for the
municipalities to survive exponentially ...
Cenário cinza no mundo do arco-íris: discriminação, resistência e sobrevivência trans no trabalho
(Universidade Federal de Santa Maria, 2023-04-24)
Our study aimed to understand what are the defense strategies of trans people in the formal job
market. For that, basic qualitative research was carried out, being its conduction oriented in a
perspective of the ...
Compreendendo as dimensões da governança pública: um estudo de caso na Câmara de Vereadores de Tangará da Serra, Mato Grosso (MT)
(Universidade Federal de Santa Maria, 2023-05-31)
The search for a more effective public administration imposes the need to involve citizens in
the decision-making process of public policies. With this, in a macro perspective, generate
information on the disclosure of ...
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...