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Planejamento da família integrado ao planejamento estratégico pessoal
(Universidade Federal de Santa Maria, 2013-07-17)
Strategic planning is naturally applied to organizations to compete and deal with change. Just
as an organization can adopt strategic planning to achieve their goals, an individual can plan
your life so anticipate change, ...
Relação entre a reação emocional à propaganda em mídias sociais e a avaliação da marca
(Universidade Federal de Santa Maria, 2013-11-11)
The internet has changed the way that consumers interact with each other and with companies. Social media appear as a new communication channel for business and enabling closer interaction between enterprises and consumers. ...
Modelagem de equações estruturais aplicada à propensão ao endividamento: uma análise de fatores comportamentais
(Universidade Federal de Santa Maria, 2012-12-10)
This study sought to develop and validate a model of propensity to indebtedness from behavioral factors. For this, we carried out are search survey with 1046 residents of the town of Santa Maria (RS). As an instrument of ...
Alinhamento estratégico entre o negócio e a tecnologia da informação em instituições federais de ensino superior
(Universidade Federal de Santa Maria, 2012-06-20)
After the emergence of Information Technology (IT) in the mid-twentieth century, became noted the dependency relationship established between the use of Information Systems (IS) and work processes. Through this thinking, ...
Gestão para a sustentabilidade e desempenho em empresas do setor mineral
(Universidade Federal de Santa Maria, 2012-04-16)
Business competitiveness is increasingly linked to a sustainability-oriented management. The aim of this study was to analyze the influence of sustainability-oriented management in the Brazilian mining industry. ...
O papel da liquidez/iliquidez no retorno das ações: análise do mercado brasileiro no período entre 1995 e 2010
(Universidade Federal de Santa Maria, 2012-05-15)
The influence of liquidity / illiquidity on the return on assets has been widely researched in last years, from both individual assets and market perspectives.Given the evidence that the liquidity / illiquidity is a ...
Reação do mercado ao ingresso (saída) do índice de sustentabilidade empresarial (ISE): estudo de evento e análise da liquidez
(Universidade Federal de Santa Maria, 2011-04-18)
The present work analyzes investor´s reaction of the entrance and exit companies‟ assets who adhere to Enterprise Sustainability Index (ISE) of the Stock exchange of São Paulo, between years 2005-2009, and search to identify ...
O impacto das variáveis ambiental, social e econômica no desenvolvimento regional sustentável em municípios turísticos da região das Hortênsias/RS
(Universidade Federal de Santa Maria, 2012-11-28)
The changes brought by environmental concerns underpin a new paradigm in which change regional development processes in relation to tourist locations. Currently, in order to a change perspective, a tourist area aims the ...
Valores e aprendizagem organizacionais: um estudo em uma organização não governamental
(Universidade Federal de Santa Maria, 2012-06-22)
This work has aimed the understanding between two constructs in Business area,
organizational values and organizational learning, in the light of the members of a Non
Governmental Organization in the city of Santa Maria. ...
Alfabetização financeira: integrando conhecimento, atitude e comportamento financeiros
(Universidade Federal de Santa Maria, 2014-02-13)
This study had as its objective develop a model to evaluate the level of financial literacy of citizens in the South of Brazil, able to integrate constructs related to financial knowledge, financial attitude and financial ...