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Planejamento de Relações Públicas com a imprensa nas redes sociais: o caso da UFSM Futsal
(Universidade Federal de Santa Maria, 2019)
In this experimental project, we show some functions of the Public Relations area, more specifically an example of communication advisory at Futsal UFSM, team of this University. As a working methodology, qualitative methods ...
Dossiê sobre a organização de um audiovisual da disciplina de assessoria de relações públicas FACOS/UFSM
(Universidade Federal de Santa Maria, 2017-12-12)
This paper aims reflect on the role and the importance of the Public Relations Consultancy, from an audiovisual in an institutional perspective. In order to achieve this the trajectory of the subject was analyzed, participant ...
A práxis reflexiva das relações públicas na sociedade midiatizada: mediação estratégica comunicacional nos blogs corporativos
(Universidade Federal de Santa Maria, 2015-04-22)
The context of mediated society moves the praxis of public relations with the continuous articulation of communication strategies and mobilizes the traditional dynamics of relations and ties of organizations and publics. ...