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Engajamento e efeito de monologismo no gênero notícia de popularização científica
(Universidade Federal de Santa Maria, 2013-03-07)
Science popularization (SP) involves a complex process of recontextualization of scientific knowledge in the mass media. This process is realized in discursive genres through which the journalist mediator appropriates and ...
A teoria dialógica de Bakhtin na análise da publicidade: sustentabilidade e ato ético
(Universidade Federal de Santa Maria, 2013-07-30)
Bakhtin's ethical act establishing thought that humans are entirely responsible for their actions.
Understood this way, there s a concrete act of a subject that is historically situated, immersed in social
relations and ...