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Contrato de informação do jornalismo no ecossistema midiatizado: estratégias semiolinguísticas da instância de produção no facebook
(Universidade Federal de Santa Maria, 2015-08-31)
This research aims to understand how the journalism production instance processes the communication contract (Charaudeau [1997], 2009) in social media, through the analysis of semio-linguistic strategies. It is delimited ...
Estrutura básica da representação visual nas construções discursivas da apresentação do telejornal
(Universidade Federal de Santa Maria, 2015-02-20)
The way news is presented on television news prompted me to find out the logic television follows to converge languages such as verbal and visual in order to report facts in its complex utterances. In this context, this ...
Usos sociais do Facebook por migrantes brasileiros na Suécia: identidades, diferenças e dinâmicas interculturais nas redes sociais online.
(Universidade Federal de Santa Maria, 2016-03-15)
Rotinas produtivas e relação com as fontes no rádio informativo em ambiente de convergência: um estudo de caso de emissoras de Porto Alegre
(Universidade Federal de Santa Maria, 2014-12-22)
This research has as its ultimate goal the study of sources in converging environment. To do this we chose as empirical research objects, informative stations in Porto Alegre / RS; Bandeirantes AM radios, Gaucha and Guaiba. ...
O uso de dispositivos móveis no processo de produção de notícias: um estudo de caso na Rádio Independente 950 AM de Lajeado/RS
(Universidade Federal de Santa Maria, 2015-08-17)
This dissertation aims to understand what is the role that journalists attribute to mobile devices in their production routines. The role of the professional in contemporary journalism field experiments the inclusion of ...
Estratégias comunicacionais no contexto de crise: os contratos de comunicação da Petrobras, O Globo e Planalto em mídias digitais
(Universidade Federal de Santa Maria, 2016-09-12)
In a crisis context, in which the facts visibility increases, communication has an even more important function, in the sense of contribution to the reputation of organizations. In the presence of this conjuncture, this ...
A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.
(Universidade Federal de Santa Maria, 2013-05-31)
This dissertation seek to investigate the speech strategic configuration in the television advertisement plays, comparing the sodas' advertisers Antarctica and Kuat. Understanding the advertising like a product of a process ...
Não é TV Estratégias Comunicacionais da HBO no Contexto das Redes Digitais
(Universidade Federal de Santa Maria, 2012-04-02)
Understanding the communication strategies adopted by U.S. television network HBO
in the context of digital networks is the goal of this study. The case study contemplates the
online and at a distance observation of an ...
Envelhecer com Passione: a telenovela na vida de idosas das classes populares
(Universidade Federal de Santa Maria, 2011-03-18)
This research aims at understanding the relationships among the representation of elderlihood conveyed in a telenovela of a prime time and its appropriation by elderly women of popular classes. The objective is to understand ...
Processos comunicacionais na mídia digital: estratégias sociotécnicas de visibilidade e legitimidade nos blogs corporativos
(Universidade Federal de Santa Maria, 2012-12-14)
This dissertation has as its theme the communication processes developed organizations in the digital media / corporate blog, which is enclosed in the examination of socio-technical strategies of visibility and legitimacy ...