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O marketing de relacionamento na gestão estratégica da SETREM
(Universidade Federal de Santa Maria, 2005-02-25)
Educational institutions are immersed in a very competitive environment with a lot of changes. The improvement of administration strategies is necessary for the survival of these organizations. Customer relationship ...
O marketing de relacionamento das instituições de ensino superior do Rio Grande do Sul: uma ferramenta para a fidelização dos stakeholders
(Universidade Federal de Santa Maria, 2005-10-27)
The following study attempts to list and analyze the relationship marketing strategies and tools
adopted by the great status College Degree Institutions (CDI) of the state of Rio Grande do Sul, as
stakeholders’ exclusive ...