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Validação da escala de intenção de vingança online do consumidor para serviços
(Universidade Federal de Santa Maria, 2019-05-21)
This study aimed to perform cross-cultural adaptation and validation of the consumer online revenge intention scale for services by Obeidat et al. (2017) in the Brazilian context. To perform the translation and adaptation ...
Valores organizacionais e comportamento estratégico no setor hoteleiro da região turística das Hortênsias/RS
(Universidade Federal de Santa Maria, 2015-02-27)
This work was developed in order to analyze the influence of organizational values on strategic behavior of companies in the hotel industry of the tourist area of Hortênsias / RS, in the perception of managers. The approach ...