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Envelhecer com Passione: a telenovela na vida de idosas das classes populares
(Universidade Federal de Santa Maria, 2011-03-18)
This research aims at understanding the relationships among the representation of elderlihood conveyed in a telenovela of a prime time and its appropriation by elderly women of popular classes. The objective is to understand ...
Em busca da complexa simplicidade: o consumo no discurso jornalístico da revista Vida Simples
(Universidade Federal de Santa Maria, 2011-03-14)
In this study, we analyse Vida Simples magazine - published monthly by Abril company -, a publication that intends to show an alternative and simpler lifestyle. However, this proposal also involves the issue of consumption ...
Da previsão do tempo às catástrofes: os valores-notícia dos acontecimentos climáticos no jornal Zero Hora (RS)
(Universidade Federal de Santa Maria, 2011-12-01)
In this study we aim to analyse the role of journalism in creating certain
representations of the relationship between man and climate, especially concerning
the climate change scenario. We assume that the news is a ...
Do problema das identidades na pós-modernidade
(Universidade Federal de Santa Maria, 2011-03-02)
We realize that the passage of Modernity to Postmodernity worked somewhat problematic for the identities. Specifically about what of the identity is problematic for this new condition is that we dedicate here. To this end, ...
Posts intertextuais: um estudo de links nos blogs Luis Nassif online, Conversa afiada e o Biscoito fino e a massa
(Universidade Federal de Santa Maria, 2011-03-14)
A digital writing was incorporated in to web journalistics practices and to our everyday surfing for digital spaces. The links became part of the websites and blogs reading. Observe how these links, as mechanisms of ...
Feminino velado: a recepção da telenovela por mães e filhas das classes populares
(Universidade Federal de Santa Maria, 2011-03-17)
This is a study of telenovela reception Passione conducted with mothers and daughters of working classes empirically that articulates the categories of gender, social class and generation. The goal is to understand how the ...
Mídia, identidade e representação: uma análise da publicidade televisiva da cerveja polar export.
(Universidade Federal de Santa Maria, 2011-04-14)
The television advertising appropriates the characteristics of the media, to promoting, through their speeches, an identification with the public. The intensive use of technical resources of the audiovisual language propose ...
Entre a crise e a notícia: as estratégias organizacionais da Air France e a construção do acontecimento “voo 447” pela mídia impressa brasileira e francesa
(Universidade Federal de Santa Maria, 2011-03-18)
This dissertation studies the strategies of an organization under a crisis situation in the construction of a journalistic occurrence in a mediatized society. There are constant challenges to be overcome by
organizations, ...
A charge jornalística: estratégias de imagem em enunciações de humor icônico
(Universidade Federal de Santa Maria, 2011-03-18)
This study focuses on analyzing the meanings and effects of sense produced by the cartoon's journalistic morphological elements, dynamic and scalar image. Therefore, it is the insertion of short redemption charge among ...
Jornalismo e cultura da convergência: a narrativa transmídia na cobertura do Cablegate nos sites El País e Guardian
(Universidade Federal de Santa Maria, 2011-03-19)
The Transmedia Storytelling (TS) is a story presentation form with integrated use of
different types of platform. Each story telling in each platform represents one part of big
narrative and shows a distinct perspective, ...