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Rotinas produtivas e relação com as fontes no rádio informativo em ambiente de convergência: um estudo de caso de emissoras de Porto Alegre
(Universidade Federal de Santa Maria, 2014-12-22)
This research has as its ultimate goal the study of sources in converging environment. To do this we chose as empirical research objects, informative stations in Porto Alegre / RS; Bandeirantes AM radios, Gaucha and Guaiba. ...
Consumo e fandom em jogos: um estudo de caso sobre league of legends
(2014)
The objective of this paper is to investigate how does the relationship between players and games work through a case study of League of Legends. With that, it is intended to understand the consumerism practices and ...
Transpondo sentidos em Harry Potter: midiatização e narrativa transmídia no portal Pottermore
(Universidade Federal de Santa Maria, 2014-03-24)
The thesis proposes to explore the transmediation of the narrative arguments of Harry Potter's
saga. The overall goal is to understand the transposition of meanings observed in the saga's
transmedia, from the books to ...
Mobilização social no Facebook: conectando solidariedade e justiça no caso da Boate Kiss
(Universidade Federal de Santa Maria, 2014-05-19)
The research takes into account the penetration of information and communication technologies in all spheres of human activity and the configuration of logic networks as central to contemporary social organization. In this ...
O líder em Exame: o enquadramento da liderança na mídia de negócios
(Universidade Federal de Santa Maria, 2014-02-28)
A vast and growing literature on studies of framing has emerged in the last decades and the
concept has gained prominence in the field of communication. Recent analyses, however,
have pointed out two principal criticisms ...
Instituições financeiras na ambiência digital: estratégias de publicização direcionadas ao público jovem
(Universidade Federal de Santa Maria, 2014-12-16)
The media coverage has changed social relations and relations with the media. Thereafter, some communication processes also needed to reconstitute, including corporate communication. Thus, this dissertation presupposes ...
Encenação jornalística da violência no futebol: estudo de estratégias discursivas, efeitos de sentido e valores
(Universidade Federal de Santa Maria, 2014-02-19)
This study aims to analyze how the discursive construction is about the sociocultural phenomenon of violence in football for enunciators newspapers Folha de São Paulo and Zero Hora. Thereby, investigates the discursive ...
Política e participação: análise das estratégias comunicacionais utilizadas pela candidata Manuela D Ávila na campanha à prefeitura de Porto Alegre em 2012
(Universidade Federal de Santa Maria, 2014-02-27)
This dissertation starts from the notion that we live in a mediatized and networked society, factor that modifies social relations and the logics of various fields, including communication and politics. In this sense, the ...
Os Brasis alemães nos documentários de sotaque do Rio Grande do Sul: figurações das identidades sob o signo das diferenças em Walachai e Berlim Brasil
(Universidade Federal de Santa Maria, 2014-03-07)
This study aims to investigate how the documentaries Walachai (Rejane Zilles, 2009) and Berlim Brasil (Martina Dreyer e Renata Heinz, 2009) construct figurations about communities of German descent in country of the State ...
O patrocínio esportivo como estratégia no discurso promocional: análise semiótica das marcas Itaú e Bradesco
(Universidade Federal de Santa Maria, 2014-03-10)
The central proposal of this dissertation sought to understand how the banking segment
Valley sports sponsorship to build your brand, enhance their products and services and gain
consumer interest. As delimitation of the ...